The sustainable world is so necessary now that many clothing brands are joining the eco fashion movement. The work behind each garment, the impact of its production on our planet and the cost of materials do not leave any brand indifferent.
Constan Hernández, founder of Hoss Intropia in 1994, has seen the need to create a new brand adapting to the current situation: “Is coming” based on small and limited collections with the aim of allowing the consumer to build a versatile wardrobe with just a few garments.
With the slogan: “Don’t hoard your clothes just in case” they try to commit to the circular economy, this is where the term Buy Back comes in: after using the garment for a year, you have the possibility to return it and get a benefit for it, specifically 25% of the value paid. At Peris Costumes we are also part of this initiative, so very soon you will be able to see some of these garments on movies or tv shows. The Buy-Back philosophy allows garments to be given a new life. In this case Iscoming has signed an agreement with Peris Costumes to support this new way of understanding fashion that is more responsible, sustainable, and respectful with the planet.
Both companies stress the importance of being aware of the work behind each garment, as well as the cost of the materials and the impact of the processes.