The launch campaign for the new Rasca Las Mil y Una Noches (Scratch the Thousand and One Nights) is a creative proposal based on a universal insight: we have all experienced surprising and unforgettable stories. What if one of those stories began just by scratching?
Under the slogan ‘Scratch and live a thousand and one stories’, the campaign draws an ingenious parallel between the iconic characters of ‘The Thousand and One Nights’ and real, everyday situations that unfold when you win a prize.
Costume designer: Oscar Guimarey
Costumes: Peris Costumes
You can watch the advert on our YouTube channel at this link:
