In an interview with Wall Street analysts, Netflix co-CEO Ted Sarandos expressed the company’s excitement about leveraging new technologies, including artificial intelligence, for advertising and content production. Yet he clarified that Netflix is “not chasing novelty for novelty’s sake,” emphasizing that “it takes a great artist to make something great.”
Sarandos’ comments highlight Netflix’s delicate balance — embracing innovation while navigating Hollywood’s growing concerns about the role of AI in creative production.
